CRAIG MACLEOD

CRAIG MACLEOD (CM) is a high end photographer based in California.

CM is characterised like all artists by the quality and style of his work and the current web portfolio is an excellent example of this. CM’s work is often described as beautiful, powerful, elegant, classy and masculine with most of the subjects within his work being male models/dancers who are able to demonstrate feats of strength by creating shapes with their bodies that create a mood and depth to an image. This also adds flow and movement to each piece. Other pieces in his portfolio also include high fashion and style pieces and the style of his work has long been established and so has the medium in which he works. This is largely composed of black and white (predominantly) and colour photography.

A brand was required to capture the style of his work, the artist himself as well as the sector he works within and a typographic solution was decided upon. A subtle brand device has been included within the typography that highlights this. The ‘O’ is a subtle lens shape.